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Importance of Being Published and Featured – Part I

Importance of Being Published Sean Brown Productions Senior Photography Education

You’ve seen feature sites and I’m sure that you’ve seen magazine publications for all kinds of photography! But why do these sites exist and lastly, why are the important for you and your business? Let’s talk about the benefits of this!

Builds Credibility for Your Business 

Sometimes in photography it’s a little bit hard to stand out. There may be a dozen photographers in your area and you all may appear similar to your clients. However, being published and featured adds credibility to your business when other photographers in your area may not have that. Being published shows that you are a legitimate business and a photographer that is at the top of their game. Especially if you are newer to your area or your market, being able to show that you have an accolade like one of the Top 100 High School Senior Photographers from the HOT 100 will help to differentiate you and add credibility to your name. It’s much easier to claim that you’re one of the best photographers in your area when you have something to back it up versus simply saying it.

Great for Marketing

How cool is it by being able to tell your client that they’re being published in a print magazine that photographers from all over the country are going to be reading and using for inspiration? Or that they were featured over on one of the top blogs for senior photographers? This is a great way to showcase your clients and it generates word of mouth. All of your clients are going to want to share with their friends. I make sure to post to Facebook, Twitter and Instagram in a way that they can share to their followers and capitalize on this marketing and word of mouth opportunity. 

Creates Trust with Your Clients

Lastly, this creates trust with your clients. How often do you hear that some people who had their senior photos done only liked one or two of their photos? I hear it too often. By being published and featured, this signifies that you know what you’re doing and are going to be able to create a consistent quality product that they will love. Inherently your clients are going to trust you more and know that when they book with you that they’re going to love every one of their photos.

Importance of Being Published Sean Brown Productions Senior Photography Education

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Sean Brown is a senior portrait photographer based out of Vancouver Washington and Portland Oregon. His goal is to bring out every senior’s personality in their images and is dedicated to making sure that every senior session is different so that no two senior images are alike. Sean is now booking the Class of 2020. To learn more about being an SBP Senior, click here.

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